Tuesday, December 31, 2019

Customer Service The Key to a Prosperous Business

When it comes to providing customer service, customers want quality, assurance and their demands met. Companies have a commitment to give good customer service. GE (General Electric) is ranked one of best companies that provide excellent customer service. Their commitment, training and quality to the customers for decades is how they gotten to the top. Meanwhile, AOL is ranked as one of the worst companies that provide poor customer service. There rude deposition, unethical guidelines and disgraceful quality is why they are going out of business. GE’s motto, â€Å"We bring good things to life† is definitely working for this company by gaining new customers, keeping old customers and increasing profits. Their great customer service†¦show more content†¦These key elements and putting customers first is why GE is the best company for providing customer service. This has not been AOL’s strategy or how they give customer service. AOL, American Online, one of the worst companies for customer service, has not followed in the footsteps of many by having key elements of quality for their consumers. In the past, this company was on top with â€Å"over 30 million customers† from their dial up services with the internet (Karen Aho, 1). During the past years they have seen a dramatic decrease in profits and a drop of â€Å"9.3 million paying customers†Ã¢â‚¬â€a huge decrease (Aho, 1). Why the downfall of a profitable and every growing company? The answer is simple. Due to the recession, AOL started to cut costs in the wrong areas—one of them customer service. The main goal by AOL was to â€Å"maximize the shareholders profit and leave the customers last† (RPA, 1). Their training was far from the Six Sigma management training process and a good way to describe it was poor and inexcusable. At AOL, they have poor call centers, where there is a long automated voice system before you reach a human. The employees are coached to hang up on customers that are irate. The customer service representatives also ask the consumers not to tape their conservations or they will hang up on them if they don’tShow MoreRelatedGeographic Trade Are The Location Of Our Business Essay1254 Words   |  6 PagesGeographic trade area The location of our business is in the city of Morgantown, WV. This city has emerged into a diversified business center with research and high tech industries and a strong employment base. The downtown area is interesting, well preserved and with cultural amenities. Morgantown is located at the intersection of interstate 79 and interstate 68, giving visitors and businesses easy access the city. ïÆ'Ëœ Size of our market in terms of potential customers (is it growing, stable, or decliningRead MoreSwot Analysis for Gas Station742 Words   |  3 PagesAnalysis depicts our key strengths and weaknesses for our new project. It will describe the opportunities and threats that our potential full service gas station will possibly face. External Opportunities and Threats In this portion of our analysis, we will use our opportunities to overcome our threats. Of course, every business will have threats that they will need to prevail over. This is why we strongly believe that our marketing plan will certainly be prosperous. We will first lookRead MoreMarketing Analysis : Sales Promotions951 Words   |  4 Pagesa specific company, markets must come up with a successful sales force structure that will allowing their business to maintain long-term relationships with customers as well as increase their sales to different companies to attract more customers. There are many different types of companies that are working to expand their sales and reach a larger amount of customers every day in the business world. Therefore, these companies must come up with an effective sales force structure as well as an effectiveRead MoreTesco1411 Words   |  6 Pagesdescribe the contribution of the key business functions to the changes implemented in the organization. ( Finance, Marketing, Operations, and Human Resources). Also, it will explain the key stakeholders of the organization and the key issues in managing stakeholders. Furthermore, it will include a SWOT analysis and a Power and Interest Matrix about Tesco. Business functions In the case study of Tesco, it is stated that they will appoint more staff to win their customers back. This step is related toRead Morep2 describe the different stakeholders who influence the purpose of two contrasting businesses1028 Words   |  5 Pagesis anyone with an interest in a business. Stakeholders are individuals, groups or organisations that are affected by the activity of the business. There are two different types of stakeholders; internal and external. Internal stakeholders are groups within the business e.g owner/workers and employees. External stakeholders are local and national communities and governments, these are groups outside of the business. The key stakeholders in a business include customers, suppliers, employees, local andRead MoreDesigning Plans For Current And Future Business930 Words   |  4 Pagesconstructing plans for current and future business approaches, one vital consideration for the company is identifying its key success factors, or KSFs. KSFs are the factors that determine a company’s ability to compete successfully in an industry. The specific KSFs for any given company are unique, but by using whichever metrics have been uniquely decided upon and focusing efforts on evaluating and maximizing performance based on these KSFs, entrepreneurs and business owners are often able to establishRead MoreSignificance Of Marketing At The 21st Century Essay1476 Words   |  6 Pages(Constantinides, 2006). Therefore, the goods together with services tend to be delivered in accordance with the needs as well as wants of the consumers. The significance of marketing management in the organizations of the 21st ce ntury is identifying together with measuring the needs together with wants of the consumers. The importance of marketing to a firm’s success in the 21st century is vital. For any business to remain successful in any single business environment, the organization must market their brandRead MoreDescription Of The Company : Do It Yourself ( Diy )1058 Words   |  5 Pagescustomizing gifts that are created by our business and in the development of our customers liking. All products will be hand-made. It ranges from middle to upper class and prosperous clientele. Furthermore, Our company image illustrates what customers are seeking as simple and elegant gifts to their taste. Moreover, our company is a partnership business, where 5 entrepreneurs will be investing in the production including me. The capital that we have invested into the business is  £85,000. We have entrepreneursRead MoreSample Resume : New Kras, Kpis And Targets1144 Words   |  5 Pages†¢ New KRAs, KPIs and targets Key Result Area Key Performance Indicator Target Unit Cost †¢ Cost per placement †¢ Cost per payroll †¢ Cost per candidate registration Reduce costing by 20% in 2018 Profitability †¢ Profit per client †¢ Profit per service Improve gross profits rates by 30% in 2018 Temporary Recruitment †¢ Number temps per †¢ consultant †¢ Time to placement †¢ Average contract duration †¢ Candidate utilisation †¢ Fill rate Reduce staff turnover rate by 20% by 2018 Permanent Recruitment †¢ TimeRead MoreInternational Marketing Ethics1170 Words   |  5 PagesINTERNATIONAL MARKETING ETHICS International Marketing Ethics Abstract Businesses face various ethical challenges when conducting business. These ethical challenges are also present when conducting business aboard. Companies must be aware of ethical standards and acceptable behavior. This awareness means that marketers must recognize the viewpoints of three key players: the company, the industry, and society. Since these three groups almost always have different needs and wants, ethical conflicts

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.